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Daniel Holliday

Associate Consultant

“People trust good design and people use technology they trust”

I received my BSc in Computer Science at the University of Sussex. While this gave me a strong technical grounding, I felt that it didn’t address the question: “what about the end user?” With my growing interest in HCI, I returned to the University of Sussex to complete an MSc in Human Centred Computer Systems. I was keen to carry out my own research and am currently studying towards a PhD at City University.

My main interest is the adoption of new technologies. I like to explore what factors influence a user’s decision to begin using a new technology and whether they continue to use it or ultimately reject it.

Work experience

  • I have worked on several projects during my time working as part of the Interaction Lab team. I have conducted usability testing of website redesigns for clients, such as Virgin Atlantic and Origin Housing.

Future aspirations
Through my research, I hope to develop a greater understanding of what trust means in the context of technology and how to engender user trust through design.